Rank & Compare Assets Across Sports with Blinkfire’s Asset Report
When it comes to your team, brand, or organization’s assets, nobody tracks, reports, and values them better than Blinkfire. Blinkfire’s BrandSpotter™ technology tracks more than 60 assets across 40 plus sports. Many assets are tailored to specific sports, such as stanchion assets for basketball, dasher boards for hockey, and ground adboards for soccer, giving rights holders and brands the most advanced and real-time asset tracking.
Analyzing and reporting on asset performance across social media, digital, streaming, and broadcast gives teams, agencies, and brands the data they need when selling or renewing partnerships. With the update of Blinkfire’s Asset Report, customers now have the ability to rank all assets in one dashboard.
Asset Tracking by Team
In our Asset Report, users can select asset data from a customizable list of assets and/or brands similar to how our Scene Value Report works. Once entity, asset, and brand options are selected, users can easily export data on average and total engagement or valuation of assets during the time frame.
The Asset Leaderboard serves to track and rank assets based on post count, engagement, and valuation. This in-depth tracking compares asset exposure, giving insights into performance to help enhance asset sponsorship strategy and partnerships.
Users can also select “By Brand” to see how brands perform based on asset, number of posts, engagement, and valuation. Blinkfire’s Asset Leaderboard does the heavy lifting so you can collect insights and spend more time creating profitable partnerships.
View & Report on Assets at the Post-Level
Not only does Blinkfire’s Asset Report highlight assets by brand, post count, engagement, and valuation, but customers can also view and report on assets by network and at the post-level.
Customers can get in-depth data by clicking on a specific asset or brand. In the example below, the uniform asset was selected and data is shown by brand to include number of posts, engagements, and valuation. You can also filter by network which shows uniform assets detected across social media, digital, streaming, and broadcast.
But, wait. There’s more. Click on a brand or network to view specific assets on the post-level. The report displays posts where an asset, like a uniform or step and repeat, is spotted, or in the example below, which filters by all Bank of America sponsored backstop walls. These posts can be saved to a playlist or exported.
Compare Assets Across Multiple Teams
How often do you spend time digging through data to benchmark against others in your league, region, or city? We know competitive analysis is important when it comes to marketing and sponsorship strategy, but there is a better way than spending hours crunching the numbers yourself.
Users can compare assets from multiple entities in our Asset Report by adding additional rights holders from our vast database. This helps an organization not only compare themselves to others, but also is a great way for brands to view how multiple partnerships across different teams are performing. Check out our Global Ranking Report and Competitive Analysis Report to see what other benchmarking data you can unlock with Blinkfire.
Blinkfire’s Asset Leaderboard gives in-depth competitive analysis on assets across sports, leagues, and teams. This report can compare your assets against other teams, so you can easily analyze your performance, find new opportunities, and benchmark.
Users can also use the “By Brand” button with multiple entities to analyze and compare your partnerships by brand. Blinkfire’s Asset Leaderboard was made so that asset reporting to partners would may be easier and more accurate. In the example below, the Lakers, Warriors, and Celtics uniform is the top asset with brand exposure from patch partners and kit apparel maker Nike.
Blinkfire’s Asset Report is the best way to view all sports assets and their performance by brand. Beyond our Asset Report, we have many other sponsorship reports and tools that are perfect for any teams, league, brand or agency.
Interested in learning more about how Blinkfire can help you with your asset tracking, sponsorship reporting, and social media data? Get in touch with our team today!