What’s New at Blinkfire Analytics? LinkedIn & GIPHY Tracking

As new social media platforms come into existence at a rapid rate, our team at Blinkfire is always making sure we’re adding networks — whether its from customer feedback or internal discussions.

Today, we’re excited to announce that we’ve added LinkedIn and GIPHY as one of the many networks our platform now supports. 2020 was a busy year for the Blinkfire team, where we added Douyin, TikTok, Line, and Toutiao, so we’re glad to see 2021 off to such a great start!

LinkedIn & GIPHY

With more teams promoting partnerships and business-related content, LinkedIn, while an unlikely channel to track a few years ago, started creeping to the top of our “Social networks to add” list. Now, tack on the crazy rise of memes and gifs within sports, and you have GIPHY’s addition. These platforms will be tracked, valued, and measured the same way platforms like Facebook, Instagram, and Twitter are.

Let’s take a look at how LinkedIn and GIPHY work in the Blinkfire Analytics “wild”.

LinkedIn
With LinkedIn tracking, make sure your partners’ sponsorshp exposure doesn’t miss a beat. Add LinkedIn exposure to the many social media touch points when reporting. Check out this LinkedIn example from yours truly, Blinkfire.

GIPHY
GIPHY adds a fun, engaging layer of social media tracking. As sports memes and gifs continue to be used, make sure sponsor exposure on uniforms, for example, is accounted for. The next step? With GIPHY tracking, there could be the potential to sell GIPHY assets to current or new partners. Who doesn’t enjoy double tapping when a gif pops up on a timeline?! See this GIPHY example from Bayern.

Stay up-to-date on our new products and platform launches. Interested in learning more about LinkedIn and GIPHY? Get in touch with us today!