Over the past few days, Real Madrid made headlines by grabbing a 3-1 victory over Liverpool in the UEFA Champions League. In the follow-up, Real Madrid Femenino’s goalkeeper Misa Rodriguez tweeted a photo comparing a celebration of hers to Marco Asensio, a Real Madrid player who scored during the game. Rodriguez’s tweet saw backlash on Twitter, where she received sexist, hateful, and derogatory comments that forced her to remove the post.
What happened next is a special reminder of the unifying power that soccer and other sports have all over the world. Asensio tweeted out the same pictures with the caption, “Misma pasión… Que nada ni nadie te impida decir lo que piensas”, which roughly translates to, “Same passion. Don’t let anything or anyone keep you from saying what you think.”
The Power of #MismaPasión
Seizing upon the opportunity to promote equality in the game — players, clubs, and media outlets began to post content with the united phrase, “Misma pasión”, and since Tuesday, those posts have amassed more than 2.1 million engagements on social media. We put together the top 10 most engaged with “Misma pasión” posts in Blinkfire (as of 5PM CST 4/8/2021), but as we’ve seen throughout the day, the comments, likes, favorites, and shares are increasing rapidly.
The top 10 posts are made up of eight soccer players, one soccer team (AC Milan), and one media outlet (Bleacher Report Soccer). Watching fans, teams, players, and media companies come together on social media shows the global reach and positive impact of sports. And, we wouldn’t want it any other way.