Peruvian Football Federation Signs Agreement with the Blinkfire Analytics Sponsorship Platform
We’re excited to announce that we’ve partnered with the Peruvian Football Federation (FPF). Below is the press release from FPF and can be read on their website.
Blinkfire will make it possible to assess the exposure of the FPF sponsors’ content on social media.
The Peruvian Football Federation hired the services of Blinkfire Analytics as a provider of data and statistics on social networks. The objective of this agreement is to assess the exposure that our sponsors receive in the content published on Facebook, Instagram, Twitter, YouTube or TikTok, among many others.
Blinkfire Analytics will offer almost real-time data on the exposure that sponsors receive on social networks, the economic value of this exhibition, the physical objects on which the brands appear and the type of each publication.
These tools, used for years by teams such as Juventus or Real Madrid, as well as by competitions such as LaLiga Santander (Spain), represented a turning point in the measurement of return on investments made by sponsors in the world of sport. Until then, that information reached brands through ex post reports, often based on data from months ago and therefore irrelevant in a constantly growing medium.
Thanks to the constant and always up-to-date flow of data, the FPF will now have a detailed understanding of how its social media works and the return on investment received by its different business partners.