What’s New in Blinkfire: October 2022

A monthly round-up of Blinkfire’s latest and great new features, products, and company updates. Check out September’s updates.

This month we released two quarterly reports, signed some amazing new customers, and released a few platform enhancements. Let’s get into it.

Quarterly Report / Blinkfire Analytics Q3 2022 Global Ranking

Blinkfire’s Global Ranking is the best way to benchmark social media data including engagement, followers, and video views. Each quarter we put together two reports. One that covers the Champions League, Champions League Women, MLS, NWSL, Euroleague, NBA, WNBA, NFL, NHL, MLB, and F1 and one dedicated to esports organizations. 

Blinkfire Analytics Q3 2022 Global Ranking – Traditional Sports

Blinkfire Analytics Q3 2022 Global Ranking — Esports

Case Study / How SD Huesca turned Its armband tribute for opponents into a successful digital sponsorship asset

La Liga Smartbank team SD Huesca transformed its armband into a successful digital sponsorship asset that fits perfectly with its sponsor Huesca La Magia.

We talked with Diego Pesque, SD Huesca’s Director of Marketing & Communications, to learn how he and his team used Blinkfire Inventory Manager to monitor their social and digital assets, ultimately helping them monetize the team’s armband asset.

Insight / Real-Time Ad Rates: How have CPM ad rates changed over the last five quarters?

With Meta’s weaker than expected Q3 earnings last week, the social media giant saw decreased revenue offset by weak advertising demand. Using Blinkfire’s Real-Time Ad Rates Engine, our team was curious how Facebook, Instagram, Twitter, and TikTok ad rates looked over the last five quarters.

Below is ad rate data from Blinkfire Analytics based on the average CPM across Facebook, Instagram, Twitter, and TikTok.