LaLiga & Teams’ League-Wide Access to Blinkfire Inventory Manager
Blinkfire Analytics is excited that all LaLiga teams for the 2022/2023 season will have access to Blinkfire Inventory Manager, Blinkfire’s solution to better manage the full lifecycle of partnership assets.
Since 2015, Blinkfire has been LaLiga’s social media and sponsorship valuation data provider for not only the league, but also the 20 clubs of LaLiga Santander and 22 clubs of LaLiga SmartBank.
With the addition of Blinkfire Inventory Manager, the league and 42 clubs will list, manage, track, and price social, digital, physical, and custom assets.
To better understand how LaLiga and other customers use Blinkfire Inventory Manager, here’s a breakdown of the different features.
Get to Know Blinkfire Inventory Manager
Blinkfire Inventory Manager encompasses the complete lifecycle of sponsorship and includes social, digital, physical, and custom inventory asset management, real-time ad rates, rate cards, and campaigns.
Create inventory items like digital run of site and social media content series, so your organization can better track what’s sold, open, or up for renewal.
Proposals built with Blinkfire can be shared with brand partners. Our inventory management system tracks available items, so sales can bundle the assets to sell to potential prospects.
Delivery & Reporting
Delivery & Reporting enables collaboration and transparency, providing metrics and KPIs for every item sold in a partnership deal.
Blinkfire’s Real-time Ad Rates engine provides ad rate CPMs, CPE, and CPVs across Facebook, Instagram, Twitter, and TikTok to understand ad-buying trends and value content more efficiently.
Blinkfire’s Rate Card uses past and present insights to generate rate cards when selling future social and digital inventory.
Track, value, and report on social and digital campaign activations, including benchmarking current and past campaigns based on social media and sponsorship metrics.
Easily benchmark and explore content performance across activations and campaigns, so you and your team can optimize your content and social media strategies. Filter based on different sports, leagues, and content types.
Blinkfire Inventory Manager is a product of Blinkfire Analytics and includes social, digital, physical, and custom inventory asset management, real-time ad rates, rate cards, campaigns, and content insights. Learn more about Blinkfire Inventory Manager or request a demo.