Last year we launched Automatic Insights which offers customers a weekly or monthly insight report on metrics like best performing content, posts driving the most value, and over/underperforming brands.
Through customer feedback and trends we’re seeing in the social media and sponsorship space, we added a new insight to this report.
Drum roll, please.
Blinkfire’s AI and CV technology BrandSpotter™ recognizes content scenes like birthday, score, or game preview posts. Oftentimes, teams have a specific sponsor for these scenes — for example, Real Madrid x Emirates: Score Graphic; Baltimore Ravens x Fairwinds Estate Winery: Birthday Graphic; Minnesota Vikings x North Memorial Health: Injury Report. When teams don’t have a sponsor, they can use our Scene Value Report to help build out different content series to sell.
Because of these use cases, we added a new insight to our Automatic Insights Report: Potential Partnership Opportunities. Insights are delivered automatically based on the selected timeframe, weekly or monthly.
Uncover your best performing unsponsored content. Based on data and trends in Blinkfire, we then recommend potential brands that might be a good fit. These partners are suggested based on many data points including brand trends we see across leagues and sports.
In the insight above for Manchester City, we highlighted three different content scenes that are unbranded: Press Conference, Coach-in-Game, and Score Graphic. Using data in Blinkfire based on other branded scenes in the Premier League, we recommend different brands as well as offer examples.
Want to learn more about Automatic Insights, contact your Customer Success representative today! Not a Blinkfire customer? Request a demo to learn more about our offerings.