How AI-Powered Tracking Can Validate Your Branded Campaigns
Sponsorships are becoming more complicated ecosystems of activations. For example, a “Community Week” presented by a local bank, a “Play of the Game” sponsored by…
How Sports Brands Unlock Gen Z and Millennial Engagement on Snapchat
In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages…
2025-26 NBA Jersey Patches: The Brands Behind Basketball
NBA jersey patches may be small, but they’ve become some of the most valuable branding real estate in sports. Seen by millions every night, these…
Beyond the Broadcast: Unlocking the Value of TV Earned Media
When we think about sponsorship visibility in sports, the first images that come to mind are usually live game moments: a jersey patch in frame…
2025-26 Premier League Kits: Brands and Sectors Shaping This Season
The 2025-26 Premier League season marks a turning point in sports sponsorship. With the betting ban approaching, clubs are unveiling new kit partners reshaping one…
Integrated Partnership: The Ultimate Story of FC Barcelona and Spotify
Dynamic Sponsorship in Action: Why El Clásico Is the Perfect Stage Dynamic sponsorship thrives on timing, emotion, and cultural relevance — and few moments capture…