NBA All-Star Game Insights

The 2022-2023 NBA season has reached its halfway point with the NBA All-Star Game. In the first half of the season, we witnessed blockbuster trades, amazing comebacks, and LeBron James breaking the NBA all-time scoring record. The 2023 NBA All-Star game in Salt Lake City will bring in the best players in the world to showcase their talents. To preview NBA All-Star weekend, we gathered insights on some of your favorite players and teams in the league.

Player Ranking – Instagram + Twitter Followers

The NBA is one of the most popular sports leagues in the world. The players are a huge part of that success, as they are in the spotlight on and off the court. Using Blinkfire’s Global Ranking Report, we highlighted the top 10 NBA All-Stars by Instagram and Twitter followers. 

NBA Team Captains

Lebron James and Giannis Antetokounmpo were voted team captains for the 2023 NBA All-Star Game. This is the third time in the last five years that these two stars will share the honor of being named All-Star Game captains. This post by the NBA announcing the two captains received over 430k engagements on Instagram. 

New this year, the All-Star Draft will be held as a live pregame segment on TNT on Sunday, Feb. 19 at 7:30pm ET. 

NBA All-Star Voting Campaigns

Every year, teams ramp up their marketing efforts to get their star players into the NBA All-Star Game because the roster is determined by a combination of fan, player, and media voting. Check out a few great All-Star voting campaigns teams ran with their brand partners. Campaigns like these (with a brand + campaign-specific logo lock uo) are easy to track, report on, and sell with Blinkfire’s campaign management.

Golden State Warriors – Google Cloud

The Golden State Warriors’ All-Star voting campaign is called “Dub the Vote” in partnership with Google Cloud. On many social posts, the Warriors have included their customized logo lockup on images and videos of their best players making big plays. This post of Klay Thompson received over 224K engagements on Instagram.

Using our customizable Campaigns Report in Blinkfire Inventory Manager (BIM), users can create campaigns by uploading campaign logo lockups and include campaign-specific hashtags. Users can track data and report to partners in real-time during the course of a campaign. Check out the Golden State Warriors’ “Dub the Vote” campaign in Blinkfire to get a glimpse into this powerful report.

Utah Jazz – LGCY Power

Solar energy company LGCY Power sponsored the Utah Jazz’s All-Star voting campaign this season. Eye-catching images like this Instagram post can make players feel like superheroes, enticing fans to vote for them without even seeing game clips.

Dallas Mavericks – Bedgear

Luka Dončić is undoubtedly one of the best players in the NBA. Performance bedding company Bedgear sponsored the Dallas Mavericks’ All-Star voting posts this season.

Blinkfire is your destination for news, data, and stories on sports, sponsorship, technology, and marketing. Interested in learning more about Blinkfire? Contact us today!