If we mention ‘Disaster Girl’, ‘Bad Luck Brian,’ or ‘Hide The Pain Harold’ and you have no idea what we are talking about, you might be living under a rock. The images of these three characters, among many others, have become an essential part of Internet and social media culture. Memes are an active, growing, and constantly-evolving language.
Esports properties are fluent in that language. After all, their fans are digital natives for the most part and it makes sense that they use memes as part of their content strategy to achieve a fun, engaging tone across social media.
Additionally, this type of content is used and shared by fans to show their support on social platforms. It’s not uncommon to see pictures like the following ones as the profile avatars of esports followers.
While memes are a great way to connect with your audience, you can also give visibility to your partners. That’s actually what many esports properties are doing: adding brands to their memes and turning them into a valuable digital asset.