Ferrari Conquers Monaco and Leclerc Dominates Social Media

It was an almost perfect weekend for the Italian racing team, which managed to place both their drivers on the podium at one of the world’s most iconic and glamorous sporting events, the Monaco Grand Prix. Charles Leclerc (Ferrari), Oscar Piastri (McLaren), and Carlos Sainz (Ferrari) kept the all-powerful Red Bull racing team out of the top positions for just the second time this Formula One season.

Ferrari‘s big weekend on the track was also reflected on social media. Keep reading as we explore posts with the most engagement, social media growth for Charles Leclerc, and the top teams from the week of racing in Monaco!

Top posts from the Monaco GP

What do the posts with the most engagement during the Monaco GP have in common? Hint: He wears red and is Monegasque.

Leclerc – Hometown Hero

Ferrari’s victory at the Monaco Grand Prix was an exciting moment for the Italian racing team, but even more special for its top driver: Charles Leclerc. The Monegasque driver was racing in his hometown of Monaco, and his victory made it an unforgettable moment for both him and Formula 1 fans. Leclerc’s triumph solidified his place as a Formula 1 star, closed the gap in the drivers’ standings with Max Verstappen.

Leclerc is close to reaching 27 million followers on social media. Only the seven-time Formula 1 champion, Lewis Hamilton, has more followers than the Ferrari driver. During the Monaco GP week, Leclerc gained 281,500 new followers, with over 200,000 of them on Instagram. On race day, Leclerc gained 141,000 new followers on Instagram, making Sunday, May 27, the day he gained the most followers on this social network.

Global Ranking – F1 Team Total Engagement/Followers

Ferrari have positioned themselves as a leading team in social media and digital marketing. This became evident after the Emilia-Romagna Grand Prix, where they were the Formula 1 team with the highest value from Instagram content.

We have used our Global Ranking tool to see which fanbase has been most active during the weekend, and it’s no surprise to see that Ferrari leads the ranking of total engagement per followers.

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