Emilia-Romagna Grand Prix: Highlights from the First European Race of the Season

Formula 1 moved to a different continent, but old habits die hard: another victory for Max Verstappen. We’ve analyzed the posts that triumphed during the Grand Prix week at the Autodromo Enzo e Dino Ferrari, the teams with the best Instagram engagement, and a winning content series.

Top Posts

These are the Formula 1, team, and driver posts that achieved the most engagement and video views during Imola Grand Prix week.

The six posts shown below feature drivers or former drivers, such as Sebastian Vettel. Fans want to see their favorite stars and show their fandom in every post they are featured in.

Top 3 Engagement

Top 3 Video Views

Driver of the Day

Engaging fans to participate is always a winning strategy. Not only does it allow you to connect with your followers, it makes them feel like an important part of your organization, and fosters greater interaction. A notable example is the ‘Driver of the Day’ series, where Formula 1 invites fans to choose the standout driver after each Grand Prix.

Formula 1 has turned this fan poll into a valuable content series sponsored by Salesforce. So far this season, the ‘Driver of the Day’ series has achieved 60 million impressions, 5 million total interactions, and a valuation of $2.9M.

Total Valuation Instagram – Teams

Instagram stands out as the most powerful social network in the Formula 1 circuit, with 38.8% of team followers. The social platform provides exceptional performance in terms of fan engagement and video views. During the week of the Italian Grand Prix, an impressive 83.3% of total interactions and 59.1% of team video views were generated on Instagram.

Knowing these statistics is crucial for adjusting and optimizing social media strategies. By focusing on the platforms that deliver the best results, teams and brands can maximize their impact and reach. This time, we’ve highlighted the five teams that achieved the best total valuation figures on Instagram from May 13 to 19, coinciding with the Emilia-Romagna Grand Prix week.

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Looking to track and value Formula 1 sponsorships? Want to know specific race metrics, such as teams with the most followers, engagement, or video views? Blinkfire has it all covered with the most comprehensive and accurate data on the market!