The Sponsorships Behind March Madness
March Madness is here! The 64-team men’s and women’s championship tournaments start Thursday, March 16, and millions of fans have filled out this year’s bracket…
2022-23 NBA Jersey Patch Sponsors
Of the 30 teams in the NBA, 26 teams have active jersey partnerships. These sponsorships are a great opportunities for teams to create new revenue…
Life on social media after athletic retirement
When an athlete announces his or her retirement after a lifetime of dedication and discipline, the big question is: what’s next? Many choose to stay…
Blinkfire’s 5-4-3-2-1: Trends of the Week
Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in our platform, we wanted to spread the wealth…
“The Last Dance” and MJ Bring ’90s Bulls Fandom to our Timeline Feeds
Over the last month, the world, and especially Michael Jordan fans (but is there really a difference?) experienced and watched, “The Last Dance”, a documentary…
By the Numbers: 2019 Men’s Final Four
With the Final Four slated for this weekend, it’s no question that Auburn, Michigan State, Texas Tech, and Virginia have excelled on the court, busting…