Customer Spotlight: Federazione Italiana Pallacanestro’s Elena Zoppè
Blinkfire has with the Federazione Italiana Pallacanestro (Italian Basketball Federation (FIP)) since May 2023. The FIP is unique in that they handle the social media…
Dunking into Data: NBA Trends in Social Media and Sponsorship
We’re only two weeks into the 2023-24 NBA season and already have so much to talk about! The Boston Celtics, Philadelphia 76ers, Dallas Mavericks, Golden…
2023-24 NBA Jersey Patch Sponsors
NBA jersey patches have become a significant canvas for branding and revenue generation since they were introduced during the 2017-18 season. These relatively small but…
The Sponsorships Behind March Madness
March Madness is here! The 64-team men’s and women’s championship tournaments start Thursday, March 16, and millions of fans have filled out this year’s bracket…
2022-23 NBA Jersey Patch Sponsors
Of the 30 teams in the NBA, 26 teams have active jersey partnerships. These sponsorships are a great opportunities for teams to create new revenue…
Life on social media after athletic retirement
When an athlete announces his or her retirement after a lifetime of dedication and discipline, the big question is: what’s next? Many choose to stay…