How AI-Powered Tracking Can Validate Your Branded Campaigns
Sponsorships are becoming more complicated ecosystems of activations. For example, a “Community Week” presented by a local bank, a “Play of the Game” sponsored by…
Golf’s Boldest Partnerships are Driving Valuable ROI
For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat.…
MLB 2026 Jersey Patches: Brands Buying into Baseball
For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying…
2026 NWSL Kit Sponsors: Brands Investing in Women’s Soccer
As the National Women’s Soccer League (NWSL) kicks off its 2026 season, kit sponsorships continue to be one of the most valuable assets for teams…
Customer Spotlight: Héctor Rubio of the Spain National Soccer Team
Blinkfire is proud to work with some of the biggest and best sports, media, and entertainment organizations in the world and connect with smart and…
2025-26 NBA Jersey Patches: The Brands Behind Basketball
NBA jersey patches may be small, but they’ve become some of the most valuable branding real estate in sports. Seen by millions every night, these…