ncaaf, social media, social media analytics, twitter

NCAA Rankings vs Social Rankings

Here at Blinkfire Labs World HQ, we can smell college football in the air – and that’s not just because Matt forgot to clean the company grill after the last tailgate of 2012.

During the season we love to follow the weekly rankings of play on the field, so we thought we’d take a look at how the pre-season polls stack up the teams’ following on the big social networks.

What’s the scoop? Right now, the top-ranked teams are definitely doing well on the social side, but there’s no direct correlation on any network. You can see the full results at our NCAA Football Rankings vs Social Rankings page, which will update automatically throughout the season.

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On Twitter, Michigan are the Leaders and Best.  Could this have anything to do with Michigan alumnus and Twitter CEO Dick Costolo, whose workmanlike use of the #GoBlue hashtag is already the stuff of social gridiron legend? Uncertain – but we do notice that the Crimson Tide, ranked highest in actual football, lags a bit behind.

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How about on Facebook? As of today, the Florida Gators are leading the pack, but there’s Michigan again. And, they all better hope LSU doesn’t start posting to their Page from under the lights at Tiger Stadium – that home field advantage is a killer.

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Missing out on a bowl last season seems to have had little effect on Ohio State’s Google+ campaign. The Buckeyes are atop of the Google+ division here at Blinkfire Analytics. Their frequent posting of content shows a two-a-days level of commitment.

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We’ll check in later in the season to see how these rankings continue to unfold. Much like the season itself, dramatic turns are sure to shake up the standings.

Written by Reedhima Mandlik - August 22, 2013 - 10 Views

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