Blinkfire Analytics Blog

Evaluate sports sponsorships for Digital automatically and in real time

Blinkfire Analytics, New Features

Just in From the Lab: The Fan Insight and Media Kit Dashboards

Attention all social media managers the team here at Blinkfire would like to give you something we think will take your social media analysis to the next level: introducing our new Fan Insights and Media Kit dashboards.

With our latest features, measuring the reach and effectiveness of your team’s social media has become just that much easier. Our Fan Insights report analyzes your audience by the numbers. First off, it tracks how many followers your team has and gains on all social channels. It also includes our cherished Most Valuable Followers stats, showing you who your most influential fans are and where in the world they’re engaging your content. OK, pretty standard stuff you might say. However, that’s only the beginning.

We’ve also developed post metrics, a tool that tracks your social activity and the rate at which followers are interacting with your content. All that data is presented on an easy-to-follow chart you can reference when restructuring your team’s social strategy.

But we’re not done yet. So now you’ve got a glimpse into Fan Insights, but our Media Kit does something a little different. On this dashboard, you can view your audience size and its relative growth over each channel, helping your sponsorship team gather details for a new brand deal.

We can show you on which channels you might get more bang for your buck by providing you the hard numbers behind the average engagement within your platforms. There’s a nifty little box that compares Game Day growth and engagement to the days when your team is taking a break. We can even look into the future (spooky, I know) and tell you how far your reach can go based on the possible impressions of each post, breaking things down by channel and content type (text, image, video).

And of course, all of this data is presented through visuals, making it easier to see areas for improvement and on which platform your strategy succeeds best. In addition, you’ll be able to save these reports as PDFs, email them to colleagues and schedule a monthly report to be delivered to your inbox.  Claim your team today and start your free 30 day trial.

Written by Alexis Prousis - October 31, 2014 - 848 Views

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