How Sports Brands Unlock Gen Z and Millennial Engagement on Snapchat
In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages…
Road to the World Cup: Digital Trends and Global Visibility
With the draw now complete, the road to the next FIFA World Cup enters its final phase. Although some teams have yet to secure their…
Customer Spotlight: Héctor Rubio of the Spain National Soccer Team
Blinkfire is proud to work with some of the biggest and best sports, media, and entertainment organizations in the world and connect with smart and…
MotoGP 2025: Inside the Most Exciting Moments on Social Media
The 2025 MotoGP season saw the Márquez brothers reign supreme on the track with an unprecedented double victory in the World Championship. On social media,…
2025-26 NBA Jersey Patches: The Brands Behind Basketball
NBA jersey patches may be small, but they’ve become some of the most valuable branding real estate in sports. Seen by millions every night, these…
Training and Warm-Up Sponsorships: A New Territory For Brands
Training and warm-up sessions have become a new space for brand visibility. As social media turns every moment into content, clubs are transforming daily routines…