MotoGP 2025: Inside the Most Exciting Moments on Social Media

The 2025 MotoGP season saw the Márquez brothers reign supreme on the track with an unprecedented double victory in the World Championship. On social media, the season earned follower growth across all platforms, with Instagram dominating.

From the Grand Prix races with the most interactions to the celebrities who visited the paddock. Using Blinkfire data, we analyzed the MotoGP season across social media, content performance, and sponsor exposure.

The posts with the most engagement of the season

Marc Márquez‘s victory in the German Grand Prix features in the three posts with the most engagement of the year. The Ducati rider achieved pole position, victory in the sprint, and victory on Sunday at the Sachsenring circuit.

Which Grand Prix races with most-engaged audiences

Each Grand Prix race is a new opportunity for a rider to shine. Every weekend offers a different narrative, and both performance and excitement directly influence how data behaves on social media. This was shown in the results of the MotoGP season.

The German Grand Prix drove the best figures of the year. Marc Márquez’s stellar performance raised engagement to nearly 20 million and views above 381 million. This trend also appears in the season’s most-interacted posts, all of which came from the Sachsenring weekend.

And it’s no coincidence. Sachsenring is Marc Márquez’s favorite hunting ground—this year he claimed his ninth premier-class victory there, doing so in his 200th Grand Prix, making the weekend a symbolic milestone both on track and across the digital ecosystem.

The success of Collab Posts

Instagram’s collaborative posts allow the same content to appear across multiple profiles, placing it directly in each account’s feed. This format is especially useful in leagues like MotoGP, where riders, teams, and brands naturally cross-promote throughout the digital ecosystem.

Over the course of the season, MotoGP has published more than 900 collaborative posts on Instagram, partnering not only with teams and riders but also with other competitions, brands, and even soccer clubs like FC Barcelona.

This format doesn’t just increase visibility by posting to multiple profiles—it also harnesses the combined reach and engagement of all participating accounts. As a result, MotoGP can reach new audiences who may not follow the main channel but do follow the riders or partners featured.

Rider benchmarking

The MotoGP world champion also leads on TikTok and Instagram with the largest follower base. Using our Benchmarking product, we analyzed which riders—among the ten most-followed—generate the highest engagement and which have the most active fanbases based on their engagement-to-follower ratio.

It’s no surprise that Marc Márquez tops the list. Beyond his world title, his long and storied career has cultivated a highly engaged audience. His 4.9 engagement-to-follower ratio highlights just how active his community is: with nearly 11 million followers, he still drives close to five interactions for every hundred followers. That level of engagement is exceptional for a profile of his size.

Among the 10 riders with the most followers, Jorge Martín stands out for his particularly active audience, with a ratio of 5, reflecting a very strong connection with his community.

Although he doesn’t appear in the ranking by followers, Marco Bezzecchi deserves a special mention. The Italian, who finished third in the world championship, has amassed 730,000 followers across Instagram and TikTok. His engagement-to-follower ratio of 7.2 is remarkable, showing that his audience interacts very intensely with his content. Over the season, he has generated 4.3 million interactions, averaging 45,345 per post.

Challenges: A New Space for Fan Connection

Throughout the season, MotoGP has focused on challenges and participatory content, giving riders a chance to connect with fans and show their personalities beyond the track. Challenges are particularly effective because they blend entertainment, authenticity, and closeness—three essential elements for building a strong social media community.

Some of these challenges have been sponsored, showing that this type of content is increasingly appealing to brands. By integrating into fun, spontaneous dynamics, brands gain visibility organically—at moments when fans are most receptive and engagement is highest.

For MotoGP, this format strengthens the bond between riders, fans, and partners. For brands, it offers a way to become part of the championship’s digital narrative, delivering relevant, visible content that resonates with the sport’s culture.

Track Trending Moments in Real-Time with Blinkfire

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