Blinkfire Analytics Blog

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Surprise! Winning in the NFL means more social engagement

As promised, let’s take a look at what happened this Sunday in the social media world.  I wish I could tell you that the Jacksonville Jaguars losing 28-2 to the Chiefs would propel them to the top of the NFL follower charts, but that didn’t happen.  Coffee is for closers.

So instead we see, ahem, America’s Team aka the Dallas Cowboys (+DallasCowboys  )with the top post from Sunday, with the Saints tweet about their win just behind.

And Jermaine Kearse tweeting about his first NFL touchdown in the Seahawks win, gets him the largest percentage follower gain of the day.


Yes, so at this point, you might be asking yourself, “Self, why am I reading this?”    

Well, this is just one data point on proving return on investment in social.   It’s specific to sports.   Tracking trends based on specific events with trackable results can lead to correlation of data that doesn’t necessarily exist in other industries.

Winning is one event.  Simply playing a game or match is another.

Here at Blinkfire Analytics we’re going to show you all of these events, so that you can better track the ROI for your specific plan, and hopefully even help you create the next plan to build your audience even more.

Stay tuned!

Written by Alexis Prousis - September 10, 2013 - 680 Views

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