LIV Golf’s Impact on Social Media
LIV Golf is making waves in the world of golf. The new tour is financed by the Public Investment Fund, the sovereign wealth fund of…
NBA In-Season Tournament Insights
The NBA’s recent incorporation of an in-season tournament marks a significant evolution in the league’s structure, injecting the regular season with the exhilaration of contending…
Maximize Partnership Success with Blinkfire’s Inventory Delivery and Reporting Tools
In the dynamic and evolving world of partnerships and sponsorships, staying organized, informed, and agile is the key to success. Keeping track of your inventory…
Dunking into Data: NBA Trends in Social Media and Sponsorship
We’re only two weeks into the 2023-24 NBA season and already have so much to talk about! The Boston Celtics, Philadelphia 76ers, Dallas Mavericks, Golden…
2023-24 NBA Jersey Patch Sponsors
NBA jersey patches have become a significant canvas for branding and revenue generation since they were introduced during the 2017-18 season. These relatively small but…
FC Barcelona and The Rolling Stones Team Up For El Clásico
On March 15, 2022, FC Barcelona and the Swedish digital music platform Spotify announced their groundbreaking partnership. Through this announcement, Spotify became the main partner…