Scoreboards and Sponsorships: Highlights from the 2023-24 NBA Season’s Halfway Point
Join us as we look back at the first half of the 2023-24 NBA season and unravel the data and trends that captivated fans from…
Dunking into Data: NBA Trends in Social Media and Sponsorship
We’re only two weeks into the 2023-24 NBA season and already have so much to talk about! The Boston Celtics, Philadelphia 76ers, Dallas Mavericks, Golden…
Women’s World Cup: Social Media Highlights from the First Games
The FIFA Women’s World Cup kicked off at Eden Park in Auckland, New Zealand on Thursday, July 20. In anticipation of a month of world…
The Rise of Sports Teams’ Mascots on Social Media
Social media platforms are critical for engaging with fans, building brand loyalty, and expanding reach. In this quest for online exposure, mascots have emerged as…
CBS & Paramount+ Score a “GOLAZO!” with UEFA Champions League Coverage
When an American sports fan thinks of CBS, many things come to mind. Maybe it’s a warm “Hello, friends” from Jim Nantz on the 18th…
7 Reaction Videos to Engage Your Fans
There’s no shortage of content trends our timelines as we scroll social platforms like TikTok, Instagram, or Twitter. And, as anyone in social media knows,…