Women’s World Cup: Social Media Highlights from the First Games

The FIFA Women’s World Cup kicked off at Eden Park in Auckland, New Zealand on Thursday, July 20. In anticipation of a month of world class soccer in Australia and New Zealand, Blinkfire wrote a Women’s World Cup Guide on the most relevant insights on social media, marketing, and sponsorship.

With the first round games of the group stage complete, let’s look at World Cup highlights, early tournament superstars, and memorable moments from the past week.

Brazil’s World Cup Superstars

Brazil thrashed Panama 4-0 in their first match of the World Cup. This match had two stars: Ary Borges and Bia Zaneratto. Borges scored three goals, the first hat-trick of this year’s World Cup and was voted MVP. Zaneratto scored the fourth goal and was the star of this FIFA Women’s World Cup TikTok post. Zaneratto’s goal video on TikTok had the highest number of video views (1.9 million) from the first day of group stage.

Borges’ great performance on the field led to incredible growth in her following on social networks. The Racing Louisville FC player added 193,416 followers on Instagram in 24 hours.

Blinkfire API World Cup Insights

For several years now, our customers have connected their business intelligence tools with our Blinkfire Reporting API to analyze, transform, and report on sponsorship, social media, digital, and broadcast data.

We integrated our API with Google Data Studio to show how the official networks of the FIFA Women’s World Cup performed since the start of the tournament.

Below is the average daily engagement per post from the FIFA Women’s World Cup Instagram, TikTok, Facebook, Twitter, and Threads accounts. Instagram generated the most interactions each day, with the exception of Friday, July 21. On the second day of the competition, TikTok earned the highest average engagement per post.

Instagram drove 59.9% of all FIFA Women’s World Cup engagements during the first matches of the group stage.

Instagram’s engagement distribution is impactful since Instagram followers account for only 19.4% of the total number of Women’s World Cup followers.

Team USA and Fox Sports Focus on Cause

With thousands of fans watching every piece of World Cup news and hundreds of journalists on the road to cover the event, the U.S. Women’s National Team is in the spotlight during the World Cup. The U.S. Team and Common Goal have decided to use this moment to make the topic of mental health front and center. FOX Sports is also participating in this important cause and has pledged to dedicate 1% of its coverage of the Women’s World Cup to talk about mental health.

Women’s World Cup Featured Posts

Blinkfire’s AI and CV technology not only detects brands but also assets and scenes. We’re tracking governing bodies, teams, players, media outlets, influencers, and more from all around this year’s Women’s World Cup. Here is our selection of the best posts from the first games of the group stage.

Make Blinkfire your destination for Women’s World Cup News

Throughout the next month, keep checking Blinkfire’s Blog to stay up-to-date on the best news and insights from the 2023 Women’s World Cup. If you want to learn more about how Blinkfire can help you value, track, and report on sponsorship data, get in touch.