Unique World Cup Social Media Activations
Every four years, the FIFA World Cup captures the attention of billions of fans around the globe. While the on-field action has been must-see TV,…
The Griezmann Effect: Orlando City’s Viral Announcement Strategy
In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing…
Road to the World Cup: Digital Trends and Global Visibility
With the draw now complete, the road to the next FIFA World Cup enters its final phase. Although some teams have yet to secure their…
FIFA Women’s World Cup: Social Media Highlights from the Second Round of Group Stage
The FIFA Women’s World Cup is not only a major sporting event, it has also become a social media phenomenon. From the player arrivals at…
Women’s World Cup: Social Media Highlights from the First Games
The FIFA Women’s World Cup kicked off at Eden Park in Auckland, New Zealand on Thursday, July 20. In anticipation of a month of world…
2023 FIFA Women’s World Cup Preview
The FIFA Women’s World Cup in Australia and New Zealand kicks off Thursday, July 20, with New Zealand versus Norway at Eden Park in Auckland.…