FIFA Women’s World Cup: Social Media Highlights from the Second Round of Group Stage

The FIFA Women’s World Cup is not only a major sporting event, it has also become a social media phenomenon. From the player arrivals at the stadiums to the reactions in the stands, social media has transformed the way we experience and relate to the tournament.

As the group stage of the Women’s World Cup enters its final matches, it’s time to take stock of some of the highlights of the second group stage matches. To dive even deeper into the social media impact and sponsorships around the World Cup, don’t miss our 2023 FIFA Women’s World Cup Report!

Team USA arriving in style

Some of the most successful pre-match content is the arrival of players at the stadiums. This moment has become a valuable content series as fans are eager to see their idols arrive from the moment they step off the bus. The reigning world champions, Team USA, made their entrance in style as shown on FIFA’s official TikTok account.

This video has the most social media interactions from the second round of the group stage for the FIFA Women’s World Cup with more than 266,000 engagements!

Nouhaila Benzina makes history

In a world that celebrates diversity, it is essential to recognize and applaud those who defy stereotypes and pave the way for others. That’s exactly what Moroccan player Benzina did when she became the first female soccer player to play a FIFA Women’s World Cup match while wearing a hijab. This act not only breaks barriers but also inspires and empowers other women. Media companies from all over the world have echoed this fact.

As a result, Benzina has quickly increased her Instagram following. From July 29 through July 30, her followers increased by more than 8%.

The Blinkfire API in Qatar

For several years, our customers have connected their business intelligence tools with our Blinkfire Reporting API to analyze, transform, and report on sponsorship, social media, digital, and broadcast data. We integrated our API with Google Data Studio to show how the official networks of the FIFA Women’s World Cup perform throughout the tournament.

TikTok is the trending social network at the moment. The platform’s short and creative videos have become a worldwide sensation, which has carried over to the World Cup. At the start of the tournament, TikTok was the second most-followed platform for the FIFA Women’s World Cup, with 23.7% of the total number of followers. In just ten days, that figure has skyrocketed to 32% thanks to 700,000 new followers, making TikTok the most followed platform with over 1.9 million followers.

The increase in followers has also been reflected in engagement. Instagram continues to generate the most total engagements, however, TikTok has gone from 22% to 33.9%.

Favorite Social Posts 

Blinkfire’s AI and VC technology not only detects brands but also assets and scenes. We monitored the social channels of sports organizations, teams, players, media, and influencers around this year’s Women’s World Cup. Here is a selection of the best posts during the last few days!

Make Blinkfire your destination for Women’s World Cup News

Throughout the next month, keep checking Blinkfire’s Blog to stay up-to-date on the best news and insights from the 2023 Women’s World Cup. Learn more about how Blinkfire can help you value, track, and report on sponsorship data.