Today, we’re pretty jazzed to talk about a new feature in Blinkfire Analytics: Goals.
Goals can be tricky, especially when it comes to our personal and professional lives. We set goals for many different reasons, for example: decreasing weekly screen time (talk to us next week), running a faster mile (how far is a mile again?), or increasing follower growth (now you’re speaking our language).
Goals and Dodgeball
At the beginning of Dodgeball, Vince Vaughn’s character Peter LaFleur desperately needed Blinkfire’s Goals to give him direction. Because, as everyone knows, he had no goals, he had no girl, he had a failing gym and a dodgeball team full of misfits. With focus and his eyes set on the prize, Peter ended the movie reaching his goals. “If you can dodge a wrench, you can dodge a dodgeball,” Patches O’Houlihan so eloquently said.
Most rights holders and their partnerships, social, and digital teams (we’re talking to you) don’t take a page out of Peter LaFleur’s book. Instead, they create goals better known as KPIs, tracking engagements, follower growth, impressions, valuation, and more.
Rights holders don’t rest on their Dwight Goodman laurels for future success either. To clarify, that’s not a blanket statement. Yes, we realize there are teams, leagues, athletes, and influencers who fall into the Dwight Goodman of social and digital. Have you heard of the Kardashian-Jenner family? We’re going out on a limb and saying Kylie Jenner probably doesn’t need to track her social media KPIs.
Taking the goals by the horn
Yes, our Dodgeball extravaganza continues. This section is dedicated to Dwight Goodman’s office brag to his unrequited love because you can’t reference Dodgeball without it. We believe, just like Ben Stiller’s character, you’ve got to take the goal by the horn and run with it. So here’s what our super smart team of engineers built.
Goals is a simple tool to track and manage brand, account, and campaign objectives. You can create active goals (currently running), upcoming goals (will run in the future), and completed goals (already finished).
When setting up a goal, choose between three goal types: Brand Exposure, Account Objective, and Campaign.
Brand Exposure: This goal is tailored towards a team’s partnerships department to track sponsors (Chicago Bulls + Zenni; Morotola ) or a brand’s partnerships department to track rights holders’ brand exposure (Motorola + Indiana Pacers). Specific metrics like valuation, engagement, and impressions are available for goals.
Account Objective: This goal is built for the social and content teams to monitor their social channels’ followers, engagements, impressions, and video views. You can also filter a specific network, like Instagram. If you have multiple handles on a platform, you can pick and choose which to track.
Campaign: This goal is for a campaign-specific logo lock-up with a sponsor. Campaigns usually have a set period for tracking. For example, the MLS and BetMGM are running a season-long campaign called Predict 6, where fans can bet on six games weekly to win $5,000.
Goals: We will rock you
Globo Gym may not have won the Las Vegas International Dodgeball Open Championships, but they had the right mindset (coupled with a little too much confidence): We will rock you. That’s how we think about goals for social and digital — we will (hopefully) rock them, and we will absolutely track them.
Now, let’s set up a goal.
Unfortunately, we don’t have a dodgeball team in our platform because, if we did, we’d use them for this use case. However, to stay with the theme, let’s set up a goal for the Vegas Golden Knights, as Las Vegas was the city for the dodgeball championships.
1) Choose a Goal Objective
2) Add Goal: We’re adding the Vegas Golden Knights and their naming rights partner T-Mobile.
3) Target data: Set up your goal objectives to include metric, value (number to hit), date range, and price paid (an optional feature if you’re looking to track a specific activation or sponsorship).
And, just like that the goal’s set and tracked under the Goals Dashboard. Now, let’s see if the Vegas Golden Knights overdeliver this month just like Average Joe’s Gym did in the dodgeball championships.
If you’re a customer and want to learn more about Goals, reach out to your Customer Success Manager. Not a Blinkfire user, but interested in learning more about our products and features? Send us a note. Looking to watch Dodgeball tonight because of this post? SAME.
Stay up-to-date on Blinkfire’s latest and greatest advancements.