LigaPro closed an agreement with Blinkfire Analytics. The technology platform will be the new social media provider of data and statistics for the Ecuadorian league, in addition to offering data on the return of investment of different sponsorships.
Blinkfire Analytics works with some of the most important organizations and clubs in the world, including leagues such as LaLiga Santander and the Euroleague basketball. Thanks to Blinkfire’s patented technology, the platform offers near real-time data on the exposure sponsors receive across social networks, as well as the economic value and the assets on which the brands appear.
Using these solutions, LigaPro will monitor its growth on social and the performance of the content published on Instagram, Facebook, TikTok, Twitter, and YouTube (as well as other social networks). This knowledge and understanding will allow the LigaPro to create more effective marketing strategies, report to existing sponsors with accurate and measurable data, and find new business opportunities.
“LigaPro always tries to partner with companies that are at the forefront of technology, and Blinkfire is one of them,” said Alberto Díaz, Executive Director of LigaPro. The agreement with Blinkfire marks a before and after in the way we manage the results of social networks towards our current sponsors, being able to show the growth of followers obtained, but even more importantly, it allows us to show the engagement and return on investment by post and by social network. In addition to the aforementioned, Blinkfire allows us to effectively design and execute our digital strategy, maximizing the return of our current sponsors, such as Betcris, and even allowing us to be very attractive to new sponsors who want to support the management of LigaPro.”
“At Blinkfire Analytics we are fortunate to work with some of the most important sports organizations in Europe, the United States, and Latin America. Being able to add LigaPro to our client list is a privilege,” added Juan Luis Hortelano, Co-founder and COO of Blinkfire. “We are convinced that the data and reports from our platform will help them to monitor their data and in the reports they make for their sponsors.”
This press release has been translated into English. Read the original release on LigaPro’s website.