The NFL is one of the most popular leagues in the world, and with the 2023 season on the horizon, fans eagerly anticipated the release of each team’s schedule on Thursday, May 11. To create buzz and excitement around this annual event, teams turn to social media to share their schedules with fans through creative and engaging videos.
Why did NFL teams use social media videos to release their schedules? For one, it’s a great way to connect with younger fans. TikTok, in particular, has exploded in popularity over the past few years, particularly among Gen Z and younger millennials, so it makes sense for the NFL to tap into that audience. By creating TikTok videos, teams and players showcase their personalities and engage with fans in a fun manner.
So what do these social media videos look like, exactly? Well, they’re as varied as the teams themselves. Some are simple and straightforward, featuring players holding up signs with the names of their opponents. Others are more elaborate, with AI voice-overs, players acting out scenes, and some teams enlisting the help of local celebrities or influencers to reveal the new schedules. One thing that’s clear from the videos is that the NFL and its teams are having fun with the process. Football can be a serious business, but these videos are a reminder that it’s also a game, and there’s room for humor and creativity in the sport. We’ve highlighted some standout videos from last week’s 2023 schedule release and put together a larger playlist of schedule release posts.
The Tennessee Titans took a very simple approach to their schedule release video. They went to Broadway in Nashville to interview random people on the street. For each game, they asked people if they knew the opposing team’s name from viewing the logo. This idea originated from a TikTok trend that started with football fans testing their non-football fan girlfriends on team logos. The resulting video is hilarious and is an example of staying in tune with popular trends and not taking yourself too seriously on social media.
The Detroit Lions dove into new technology with their 2023 schedule release using AI voice-overs on an EA Sports Madden season simulation. Not only was this a cool use of a popular technology, but it’s also funny and ties in with gaming for younger audiences.
Talk about production value! The Chicago Bears blended pop culture with their schedule release video. Using the popular television show “The Bear” filmed in Chicago, the team cast their top players and other influencers to star in a short film featuring them ordering up opponents in the kitchen. Blending content with pop culture can be a great way to capture the attention of fans of all demographics.
Social media is a critical tool for NFL teams to share their schedules with fans in creative and engaging ways. By using platforms like Twitter, TikTok, and Instagram, teams can connect with their fans and create a sense of excitement and anticipation around each game. From high-energy hype videos to personal announcements from players and coaches, a team’s approach to schedule releases is unique and reflects their brand identity. With social media’s integration into the NFL’s marketing and engagement strategies, fans can expect even more exciting ways for teams to share their schedules in the future.
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