It’s hard to turn on a sporting event and not see a sponsor somewhere – on a jersey, dashboard, or ground adboard. While fans see brands during games or scrolling on social media, there’s plenty of behind-the-scenes work to monitor and manage partnerships from both a rights holder and brand perspective.
And, you guessed it, data plays a huge part when it comes to sponsorships. Brands want to see the value from deals and rights holders want to over deliver as it relates to social media metrics and media value.
Instead of waiting for reports on progress, Blinkfire Dashboards offer an easy way for sponsorship snapshots. We already covered a blog on social media-focused dashboards, so let’s talk today on dashboards you can create for sponsorships.
We created four popular sponsorship dashboards to show you how useful these insights be can for your partnerships and content teams.
1. Monitor jersey partners
Soccer teams have multiple sponsorship assets on their jerseys including front of jersey, sleeve, and back of jersey (especially European teams). Receiving weekly or monthly reports on sponsorship exposure is a must, but sometimes a partnerships manager might want a daily snapshot of performance. That’s where a jersey sponsorship dashboard comes into play.
Chelsea FC has a front of jersey deal with Three, a UK telecom company, and sleeve partnership with WhaleFin, a fintech company. The partnerships team could create a dashboard and share it amongst their department that tracks WhaleFin and Three’s social media and sponsorship stats across channels as well as specific channels like Instagram and Twitter.
2. Brand performance across multiple rights holder partnerships
Brands partner with rights holders to drive awareness and tap into loyal, passionate fans and audiences. These deals also cost brands a large sum of money, so they want to make sure their dollars are spent efficiently and effectively. Dashboards are a nice way to see brand performance across multiple partnerships. Maybe your brand isn’t getting the exposure you were expecting or you notice a spike in valuation that you want to capitalize on.
Invisalign has multiple partnerships across different leagues and teams. To monitor the dental company’s performance Invisalign could create a dashboard tracking engagement and valuation from such teams as Golden State Warriors, Green Bay Packers, Dallas Cowboys, Carolina Hurricanes, New Orleans, and Chicago Bears.
3. Track partners up for renewal
Partnerships teams track data to see how sponsorships are performing throughout the year and to gear up for renewals when the time comes. With Blinkfire Dashboards, not only are you going to have accurate valuation data, you’ll also be able to easily track real-time progress and send partners snapshots of performance throughout the year to stay top of mind. This makes the renewal process that much simpler, as you can show brands how your organization is performing — both in season and out of season.
Many brands partner with the Chicago Bulls to create exposure and awareness throughout the NBA. To monitor the Bulls’ top sponsors and/or specific sponsors up for renewal, the team should create a dashboard tracking engagement, post count, and valuation for those brands. The dashboard below shows the Chicago Bulls’ total engagement, post count, and valuation for three of their top sponsors: Motorola (jersey patch sponsor), State Farm, and Plus500.
4. Athlete & Influencer Partnerships
You’re an agent or agency for an athlete or influencer, and you are juggling sponsorships: signing new sponsors, tracking current ones, and renewing partners. Brand partners are also going to want data and insights into how their sponsorship is driving value throughout the year. Users can share dashboards as a snapshot (point in time) or dynamic (link constantly updates data) to give partners helpful visual insights. Check out the dashboard below on Cristiano Ronaldo’s sponsorships and their performance.
Tracking sponsorship performance doesn’t need to be a hassle. Instead, it can be a source of valuable insights that bring you that much closer to renewing and signing profitable partnerships. With Blinkfire’s sponsorship tools, we empower organizations and brands to capitalize on the metrics that matter most.
Interested in learning how Blinkfire can track your sponsorships data and more? Get in touch with our team today!