Building Brand Partnerships with Demographic Data
Casting a wide net can work, however most sports organizations take a targeted approach to marketing and advertising. While brands want to hit specific demographics,…
3 Ways to Announce New Partnerships
Partnerships make businesses stronger across all industries. When two or more companies come together, they have the opportunity to leverage each other’s strengths and resources,…
Blinkfire’s Post Analytics for Better Insights
At Blinkfire, we push the boundaries at the intersection of sponsorship, technology, and data. That means developing products, tools, and platform enhancements for our customers. …
Say Hello to Threads: Meta’s Newest Social Media Platform
Meta, formerly known as Facebook, has once again taken a leap forward with the introduction of its new Threads app (and Blinkfire supported Threads within…
Olivia Dunne earned more than $500K for one brand deal
Olivia Dunne, an LSU gymnast, social media superstar, and one of the highest-earning college athletes, told the “Full Send Podcast” she received more than $500,000…
The Rise of Sports Teams’ Mascots on Social Media
Social media platforms are critical for engaging with fans, building brand loyalty, and expanding reach. In this quest for online exposure, mascots have emerged as…