Blinkfire Analytics Blog

Evaluate sports sponsorships for Digital automatically and in real time

Blinkfire Analytics, New Features

Announcing: Real Time Video Clip Brand analysis with BrandSpotter™

List of videos processed in real time with sponsors

If video (on TV) killed the radio star, when it comes to brand engagement with Millennials, video clips on social are going to kill TV.   There have been a number of studies done on this.  And we’ve seen it in practice.

In fact, just looking at the Pacquiao-Mayweather fight and what happened on Periscope, it seems that many would rather watch a video of a TV screen than watch an actual TV screen itself!  It’s cliche by now, but the second screen is really the first screen.

Although many rights holders are still receiving a bulk of their revenue based on TV numbers, and therefore sponsorships in sports are based on TV, we see the next renewal cycles changing dramatically in this regard.

As we view this shift is imminent, we want you, our trusted customers who are currently valuing sponsorships based on exposure, to be in the best position as the eyeballs move from television to clips shared through mobile on Twitter, Facebook, and Instagram, among other services.

With that in mind, we’ve launched our Real Time Video service to track the engagements of all “clips” shared by Leagues, Teams, Brands, and Media companies as they are published.   Yes, that’s right, as they are published.

This isn’t “research” into a few select videos you published last year.   Blinkfire Analytics will show you how you are generating engagements from your videos as you post them.  Would you drive a car by looking in the rearview mirror?  We didn’t think so.  You have to read the road while driving, and it’s the same with the daily evolution of engagement on social media.

Armed with this powerful data, you can adjust your publishing and sales strategy throughout the season, not sell based on last season’s numbers.

Here’s a few example of videos we have processed in the last few weeks after posting:

Valencia CF Example (click for engagement details)

New York Mets Example (click for engagement details)

FC Barcelona Example (click for engagement details)

Each video post also comes with an easily shareable view that can be passed to other team members, sponsors, or anyone in your content development team.

Shareable post view

We know that many of you have been participating in our Real Time Video beta program, and we thank you for all the feedback that has gotten us to launch this more broadly.   If you’d like to add Real Time Video to your existing license, or sign up for a new monthly, quarterly, or annual package, please contact us or email your account manager directly.

Written by Alexis Prousis - August 3, 2015 - 800 Views

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