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How much engagement do you generate on game days?
brands, engagement, new features, social media analytics, sponsorship, sports sponsorship

How much engagement do you generate on game days?

We have often mentioned how social media has changed the landscape of sports information. Now it’s no longer about the two or three hours surrounding a game, and teams produce content about what happens every day of the week while players train, travel or attend events. However, no one can deny the importance of game days in the general exposure that sports clubs generate for their main partners.

With that in mind, we have launched a new report that provides data about the engagement obtained by brands on game days and on non-game days. These beta Game Day Reports (yeah, we are that original) have two parts. We start by showing you the graph with the engagement obtained by brands in the social feed of a team. The graph differentiates between game days and non-game days, and if we place our cursor on the orange M icons we can see the result of the matches (psst… for American sports, we use a ‘G’ for “game”, otherwise ‘M’ for “match”, English is tricky that way, in how we organize, er, or organise, information).

The second part of the report is a table with all the engagement data filtered by day and brand, plus the total engagement for the selected period and, of course, the total engagement on game days vs the total engagement on non-game days.

As usual, you can select a date range on the top part of the report. However, there is something different about this report. If you select a date range that includes two or more months, the graph will show you a month-by-month comparison instead of a day-by-day one.

In the same way, the table will also show you all brand engagement divided by month. Keep in mind that you will be able to export the report to Excel if you need to play with the numbers.

This new, fresh from the oven report is already available for all our licensed users under the reports section, but we will keep working on it to improve the overall user experience. As always, any feedback or suggestions are welcome.
Written by Alexis Prousis - February 27, 2017 - 226 Views

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