There really is a method to the madness when posting on social – and figuring out a formula for the best days and times to generate the highest number of engagements is key. We believe the more tools we can give our clients to better optimize their content, the greater impact and ROI they will see for themselves and their sponsors.
With that in mind, we’ve made our Media Kit even more insightful because teams were asking for more metrics, so they could dig deeper into their social media impact. So, we’ve added Engagement By Day and Hour to the Media Kit.
When you enter your team, league, or player’s Media Kit, you’ll be able to access engagement by day of the week and hour – based on the social channel.
Engagement by day of the week and hour can be viewed on a daily or hourly cadence per social channel (take note, all times are GMT) and by averages or totals. If you hover over each social channel on the graph, you can see engagement numbers. You can also hide or show social channels by clicking on each social logo at the bottom. Check out this video below:
Engagement by day/hour and averages/totals offers a more granular look into when fans and followers are engaging (or not engaging) with content, which ultimately benefits a team and their sponsors.
If you’d like to learn more about Engagement by Day and Hour in the Media Kit, please contact us or reach out to your account manager.