Blinkfire Analytics Blog

Evaluate sports sponsorships for Digital automatically and in real time

Welcome to Blinkfire, Instagram Stories
Blinkfire Analytics, New Features

Welcome to Blinkfire, Instagram Stories

The video and image snapshots of your team’s warm up, in-game celebrations, and victory laps appearing in slideshow formats that you know and love as Instagram Stories — they’re now on Blinkfire!

We’re beyond excited to announce our latest and greatest feature — Instagram Stories. We’ve brought our customers some pretty rad platform updates, but this one has taken a lot of time, hard work, and dedication.

With more than 300 million daily active users creating Instagram Stories, we could NOT miss out on it being a part of our platform. And, as rights holders’ fans continue to want more and more snackable, bit-sized pieces of content, Instagram Stories are top of mind as a way to engage and attract an audience.

Valuation breakdown

While images and videos are valued on a CPE basis in Blinkfire (engagements x CPE – where CPE changes based on the social channel and current auction values), Instagram Stories are valued on a CPM basis, as they present themselves as full screen interstitials where Instagram can report to us reliable impression numbers.

Baseline CPMs have been set  to  real-time auction values for campaigns targeting rights-holder audiences for Instagram’s platform for Stories. Our platform is continually plugged into and monitoring auction prices, so we can update baseline CPMs accordingly. Of course, if you work with a brand directly and know the exact CPM of their Story campaigns, you can set that as well in your settings to do a more comprehensive “what-if” valuation.

Instagram stories are here – So, what do I do next?

If you’re a Blinkfire customer, Instagram Stories tracking is included in your license, and it’s super quick to enable. Follow these steps.

  1. Boost your Instagram account
    In order to allow Instagram to serve you extended data, you need to have a Business Account. It’s completely free, and you only need to link your Instagram account to your Facebook page. Once it’s linked, confirm your contact data is correct, and you’re good to continue!
  2. Sign Back Into Facebook
    Since there’s been a few changes to your account, you’ll need to login to Blinkfire again with Facebook. Once you login, you’ll need to grant us a few permissions, and then you’ll be good to go!

If you have any questions along the way, we’re here to help — contact your Customer Success Manager.


Written by Alexis Prousis - January 31, 2018 - 2511 Views

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