Instagram Stories Ad Tracking

During the pandemic, one of the trends we saw with no fans in the stadium was that rights holders had little control over the audiences who would get exposure to their partners. It became increasingly important for our customers to make sure social media posts were in front of the right audiences and demographics.

We’re excited to announce that we’ve expanded our tracking of paid and boosted posts to Instagram Stories. You can also track paid posts across Facebook, Instagram, and Twitter as well as boosted timeline posts across Facebook, Instagram, Twitter, and YouTube.

Instagram Stories Ad Tracking Examples

Boosted Posts

Boosted Instagram Stories tracking takes an organic Story and puts money behind it. In Blinkfire, we show the organic data (exits, taps back, and taps forward) as well as the boosted post data (paid impressions and paid reach).

Dark Posts

We also track Instagram Stories dark posts (paid ads) in Blinkfire. These posts are created specifically for ads only and customers can track paid impressions and paid reach.

If you’re a customer and want to learn more about Instagram Stories ad tracking, contact your Customer Success Manager.

Not a customer, but looking to track and report on boosted, paid, and organic posts, shoot us an email!