Blinkfire Analytics Blog

Evaluate sports sponsorships for Digital automatically and in real time

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Start your engines! We’ve added F1 and NASCAR

You’ve added F1 and NASCAR?  You might be saying “What took you so long?”  After all, there’s over 30 million social followers of NASCAR teams and drivers, and over 44 million social followers of F1 teams and racers.  It’s huge, I tell ya’.

Let’s take a look at two of the drivers in the pole position:

Lewis Hamilton’s Social Dashboard
Danica Patrick’s Social Dashboard

Clearly, “Gentleman, start your engines” is a phrase of the past.

It’s been pretty well documented that racing sponsorship provides one of the highest brand loyalty and recall experiences for fans in sports, so it’s important to understand how this extends to followers on the social networks.

So if you work on a racing digital team, are a racing blogger, work in racing sponsorships, or just looking for some daily social updates on your favorite racers sign up for our daily email by connecting your Twitter account on our home page.

Written by Alexis Prousis - August 22, 2014 - 974 Views

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