And now for our latest trick – supporting Facebook Branded Content on Blinkfire!
Most people don’t know it, but it’s actually been against Facebook’s terms of service for some time to promote other brands in your Facebook posts. You see, most of the social world doesn’t like overt endorsements in their social feed, so Facebook decided the best way to deal with such things is to have publishers tag the brands that are promoted in the posts, so instead of being underhanded about it, the publishers can say “hey! we have these great partners and we’re going to feature them in our posts!”
So… a few months ago Facebook decided to allow branded posts on publisher pages through their Branded Content feature. This is the name Facebook uses now to define posts by publishers or rights holders that feature or are influenced by a business partner (usually brands) for an exchange of value, which is an overly-complicated way of talking about sponsored posts.