New To Media Kit: Improvements To Branded vs Unbranded Section

We’re always listening to our customers on feedback, platform nice-to-haves, suggestions, and their user experiences. When one update is made to the platform, you can better believe there’s a whole bunch more that are in the works.

At the beginning of the year, we added the Branded vs Unbranded Posts section to the Media Kit.

The Media Kit is jam packed with valuable insights for teams, players, and leagues on social growth, content, and engagement. And, we’re making it better every day.

Today, we’ve given Branded vs Unbranded Posts a little more flair – posts are now clickable in the Media Kit.

As a refresher, this section provides information on the potential opportunities to create more sponsored content, and, ultimately, more revenue for customers.

“I love this section,” customers always say. “But, it’d be great if the branded and unbranded posts were clickable – so we could see the actual posts.”

Ta- Dah! It’s happened.

In the above image, customers can click on the 17 branded posts (B) on Instagram to view them, and they can do the same with the 53 unbranded posts (U).

We’re excited about this new feature because it makes the Media Kit an even greater asset. Our customers will now have an easier and more direct way to see branded and unbranded posts, so they can figure out what sponsored content is working, what’s not, and where the opportunities are that can be leveraged.

Stay tuned for more updates – there are great things in production. Any questions on the new update? Contact your Customer Success Manager. Not a customer, but you think Blinkfire is pretty cool. Get in touch!