Meet the Team: Patrick Yandjou
We love writing about our product, features, and enhancements, and, of course, anything and everything technology, digital, AI, brands, and sports. But, we don’t talk or write much about the people behind the cutting edge and innovative work we’re doing at Blinkfire Analytics. This Meet the Team series takes you inside our Chicago, Valencia, and Dallas offices to “meet” the great team we’ve built — who just so happens to be creating super cool technology and working with some of the biggest brands, teams, and leagues in the world.
A little about yourself?
I was born in Russia, lived in seven countries — home is where the heart. I hold a masters in sports business and can’t live without watching at least one sports event a week.
What do you do at Blinkfire Analytics?
Help rights holders and brands better understand why a data-driven approach to social media and sponsorship is the way forward to drive more value from sports partnerships.
Most challenging part of your job?
Time management. Not enough time in the day to reach everyone I’d want to.
Most rewarding / exciting part of your job?
Closing deals, making people comfortable working with us, and knowing others are learning more by interacting with us.
What advice would you have for your younger self?
Wake up early, read, and keep training.
Most unique thing about Blinkfire (culturally, innovation-wise, industry-wise, etc.)?
Great teamwork and bonding, and those values transferred to our relationship with customers.
Qualities about Blinkfire and the team that made you want to work here?
Honesty, ambition, technology, working in sports business.
How many languages do you speak?
French, Spanish, Portuguese, English, and Finnish.
Name a person, living or dead, you’d like to have a drink with?
Favorite sport and athlete?
Football aka Soccer; Lebron James.
Favorite sports moment / memory?
Eder’s goal in the Euro 2016 Final.
If you could be on the cover of one magazine, what would it be?
Lord of the Rings.
If you could have a super power, which one would you have?
If you could learn to do anything, what would it be?
Hobbies / interests outside of Blinkfire?
Sports, music, gaming, and the movies.
Favorite place to visit?
TV show you’re currently watching?
Game of Thrones and American Gods
Greatest sports rivalry?
Benfica – Sporting.
Lebron or Jordan?
Messi or Ronaldo?
One thing your coworkers don’t know about you?
I love popcorn, and sometimes go to the movies just to eat some.
Favorite sports jersey?
What’s something you want to do this year that you’ve never done before?
Road trip across Europe.
What was your first job?
If you could be sponsored by one brand, which one would it be?
Parley for the Oceans.