Norris Shines in Formula 1’s return from Summer Break

Lando Norris triumphed in Formula 1’s return from summer break with a victory at the Dutch Grand Prix. Meanwhile, Max Verstappen returned to the podium after two consecutive absences. Discover social media and sponsorship highlights from this week’s race at the Zandvoort circuit!

F1 Social Media Engagement Trends

Through Blinkfire Trends, we examined the most popular posts in the world of motorsport over the past seven days. Jack Doohan, the young Australian driver who will compete next year in Formula 1 with Alpine, ranked second in terms of engagement rate. His post announcing his new seat achieved an impressive engagement rate of 107.9%, with more than 240,000 interactions.

Doohan has also experienced a remarkable 27.6% increase in his Instagram followers this week, adding more than 52,000 new followers. This growth underscores the growing interest and anticipation around his Formula 1 debut next year.

Grand Prix Average Engagement per Post on Instagram

The Dutch Grand Prix, the fifteenth GP of the season, generated 429,000 interactions per post on Instagram. Although this figure is lower compared to events earlier in the season, it is still significant. 

The Australian GP achieved the highest engagement per post with 743,000 interactions, followed by the Monica GP with 697,000 and the Saudi Arabian GP with 675,000. The highest figures are mostly concentrated at the beginning of the season, with the exception of Monaco, but we know that everything is exceptional and unique at that historic location.

The highest engagement levels have been observed at the beginning of the season, with the Australian Grand Prix reaching 743,000 interactions, followed by Monaco with 697,000 and Saudi Arabia with 675,000.  This shows how eager the fans were to enjoy the roaring engines again and they showed it with their support on social media.

Social Activity During the F1 Summer Break

Since July 28, Formula 1 drivers and teams have been enjoying a well-deserved break, but have maintained an active presence on social networks. They have been sharing images of their free-time and have been keeping a close eye on the transfer market. Among the most prominent news during this time has been Carlos Sainz joining Williams Racing next season, after weeks of speculation about the Spanish driver’s future.

Check out some the posts that have achieved the highest engagement on the social networks of Formula 1, teams, and drivers during summer break!

Charles Leclerc has established himself as a leading figure on social media this season, and it shows in the summer publications as he is the author of three of the four posts with the most interactions. In 2024, Leclerc has added more than 4.8 million new followers in total, including 2.8 million on Instagram. His presence on networks has generated an average of 520,000 interactions per post, the platforms on which he has achieved the best performance are Instagram with 1.4 million engagements per post and on TikTok with 970.6K.

Leclerc combines posts about his personal life, pictures of his pet, and travels with content related to Formula 1, offering fans a behind-the-scenes view. This strategy increases his popularity and provides valuable exposure to Ferrari and its sponsors.

To better understand the positive moment that Leclerc is experiencing on social networks, we have consulted our Global Ranking tool to find out which driver has achieved the most interactions per publication this 2024. Once again it is the third-placed driver in the World Championship who comes out on top.

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