Unlock Snapchat Insights: Track Posts & Audience Demographics

At Blinkfire, we’re always evolving to keep up with the platforms that matter most to our customers — and we’re excited to announce that Snapchat is now fully supported in Blinkfire!

Whether you’re a team, league, brand, or creator, Snapchat offers unique ways to engage with fans through Stories and Spotlights. Now, you can track and analyze all of these formats right alongside your other social channels. Let’s break down everything you can now measure and manage with Snapchat in Blinkfire.

What’s New: Complete Snapchat Tracking in Blinkfire

With Snapchat now part of Blinkfire’s social media platform family, here’s what you can expect:

Follower Growth & Total Followers: Track your audience size and how quickly you’re growing on Snapchat.

Post Tracking — Including Stories & Spotlight: Every type of post counts. We automatically capture:

• Stories: Daily posts that can contain multiple videos or images.
• Spotlight Posts: Snapchat’s version of a content feed, living on your organization’s dedicated Spotlight page.

Demographics Data: Understand your Snapchat audience better than ever with overall demographic insights and viewership demographics. This includes breakdown by gender, country, city, and device.

We also offer post-level demographics for even deeper analysis on who engages with individual content. Metrics include: viewership by age, gender, and country. This is helpful when analyzing why certain content performs better than others.

Engagement & Performance Metrics: We track key Snapchat performance metrics to help you measure success and benchmark performance. Below is a small subset of insights we track:

• Likes: The number of times a Story or Spotlight was liked.
• Views: The number of times a user has viewed a Story or Spotlight.
• Shares: The number of times a Story has been shared.
• Total Time Watched: The amount of time a Story or Spotlight was watched.
• Follows: How many people followed your account after posting a Story or Spotlight

How Stories & Spotlight Work — And Why They Matter

Snapchat Stories

On Snapchat, each user (or organization) can publish one Story per day — but that Story can contain multiple videos or images. Blinkfire captures the full Story and every individual video within it, so you get both holistic and granular performance data.

Spotlight Posts

Spotlight is Snapchat’s public content feed — think TikTok’s For You Page or Instagram Reels. Content posted to Spotlight lives on your Spotlight page, giving your content a longer shelf life. With Blinkfire, you can track views, likes, shares, and more for each piece of Spotlight content.

See It In Action: Snapchat in Your Blinkfire Dashboard

Just like with Instagram, TikTok, or YouTube, Snapchat content will now appear in across numerous reports in Blinkfire like Media Kit, Daily Engagement, and Fan Insights.

Here’s an example of our Fan Insights Report:

Why This Matters for Sports, Brands & Beyond

Snapchat’s highly engaged younger audience makes it a valuable platform for sports teams, leagues, athletes, and brands looking to build long-term fandom. Whether you’re running a sponsored Story campaign, launching behind-the-scenes content on Spotlight, or just building your daily connection with fans, Blinkfire now gives you the same measurement tools you rely on for every other platform — now with the Snapchat twist.

Ready to track Snapchat?

Snapchat is live in Blinkfire now! Want to see how your team, league, brand, or agency can take advantage of this new tracking? Request a demo and we’ll walk you through it.