Power of Playlists: The Ultimate Content Sharing Tool
When we think of playlists, we think of our favorite music for different occasions all wrapped into one convenient spot. We took that concept and…
Scoreboards and Sponsorships: Highlights from the 2023-24 NBA Season’s Halfway Point
Join us as we look back at the first half of the 2023-24 NBA season and unravel the data and trends that captivated fans from…
Blinkfire’s Salesforce Integration: A Better Way to Manage Partnership Inventory
Two and a half years ago, we launched Blinkfire Inventory Manager to help better manage deals, deliverables, and sponsorship goals throughout an organization. One common…
Navigating Sponsorships for Media Companies with AI Analytics
Media is a competitive landscape, and staying ahead means leveraging cutting-edge tools to develop sharp strategy through research, build strong campaigns, and report on brand…
College Football Bowl Game Sponsorships
There are now 43 bowl games with 86 total teams participating in the final events of the college football season. While only 2 of these…
Threads’ European Expansion, Tags, and Trends
Threads launched in the US and UK in July 2023. The social media app is Meta’s version of Twitter/X, and it had a massive boom…