Measuring the Impact of Social Media Stories
Stories have become a powerhouse for real-time engagement and authentic brand storytelling. Unlike permanent social media feed posts, Stories offer a “behind-the-scenes” feel that fans…
Runway to Pitch: Exploring the Enduring Connection Between Fashion and Soccer
Fashion and soccer share many similarities: the sport inspires artists in their creations, and players showcase the latest designs, inspiring millions. Today, we delve into…
Building Brand Partnerships with Demographic Data
Casting a wide net can work, however most sports organizations take a targeted approach to marketing and advertising. While brands want to hit specific demographics,…
Jersey Sponsor Overview: 2022/2023 Premier League Season
After a long offseason, the English Premier League (EPL) is finally back. Since we’re in the business of sponsorship, the start of a season is…
What’s New at Blinkfire Analytics: Single Post Brand & Asset Breakdown
One of the tenets of Blinkfire is transparency. We want our users – whether it’s a team, league, or brand — to fully understand the…