Measuring the Impact of Social Media Stories
Stories have become a powerhouse for real-time engagement and authentic brand storytelling. Unlike permanent social media feed posts, Stories offer a “behind-the-scenes” feel that fans…
Orlando Pride Capitalizing on Zambian Star Barbra Banda
In a 2024 marked by the exponential growth of soccer in the United States, one of the most compelling stories is unfolding in Central Florida.…
Gearing up for Guinness Six Nations: Sponsors & Social Media
The 129th edition of the Six Nations tournament, the oldest rugby competition in the world, starts Saturday, February 4. Scotland, France, Wales, England, Ireland and…
Bowl Season By The Numbers
College football season went out with a bang! Even though there were only four teams competing for the National Championship, there were 41 bowl games…
What’s New: Viewer Demographics
What's new at Blinkfire Analytics image on viewer demographics
Blinkfire’s take on Meta’s earnings
With Meta’s (aka Facebook) earnings call after hours yesterday evening, we couldn’t help but take a read through the report. While Blinkfire doesn’t specialize in…