College Football Bowl Game Sponsorships
There are now 43 bowl games with 86 total teams participating in the final events of the college football season. While only 2 of these…
Taylor Swift Takes Over the NFL
Taylor Swift has officially taken over the NFL on social media. For the last few weeks, rumors have been swirling that Swift is dating Travis…
How NFL Kickoff Times Influence Social Media Engagement
The intersection of sports and social media is an integral part of fan engagement. A NFL team we work with asked us this question recently:…
2023 NFL Training Camp: Presenting Partner Best Practices
The NFL season starts long before the first snap of the first game. Training camp is the first opportunity of the season for teams to…
The Social Media & Sponsorship Data Behind Super Bowl LVII
There’s a reason people use the phrase “the Super Bowl of…” to describe the big event in any industry. Over 100 million people watch the…
Bowl Season By The Numbers
College football season went out with a bang! Even though there were only four teams competing for the National Championship, there were 41 bowl games…