In February, Blinkfire began tracking and valuing Instagram Stories, allowing our customers to understand the sponsorship exposure and analytics gained from those Stories. Last year we brought Facebook Insights to the platform — providing impressions, reach, and link clink data.
We’re excited to announce that Instagram Insights are now available, giving customers access to impressions and reach. With more than 800 million monthly active users on Instagram and engagement rates that beat Facebook and Twitter, the value Instagram brings on a daily basis is significant.
While we tend to think in a more active, measurable number when it comes to social — engagements!! — we know how important impressions and reach are to the sports and entertainment industry, especially when selling sponsorships deals.
If you see the examples below, Impressions and Reach will be unlocked through Sponsorship Report, Single Post View, and Media Kit Report.
Single Post View
Media Kit Report
If you’re a customer and an admin of your entity’s Facebook Business Page and haven’t yet activated Facebook and Instagram Insights, please contact your Customer Success Manager today. Any questions, just ask!