China Rising: tracking Sina Weibo and the Chinese Super League
The surprising transfer of Jackson Martínez a few months ago was probably the first time many of us heard about the Chinese Super League. The Colombian…
Evaluate sponsorships across social, digital, broadcast, and OTT.
The surprising transfer of Jackson Martínez a few months ago was probably the first time many of us heard about the Chinese Super League. The Colombian…
Not long ago we introduced our new comparison tool, which allowed our customers to compare the social presence and earned media valuations of sports entities.…
Some time ago we wrote about the concept of accidental endorsement, that is, when teams or players give social exposure to brands which are not…