China Rising: tracking Sina Weibo and the Chinese Super League
The surprising transfer of Jackson Martínez a few months ago was probably the first time many of us heard about the Chinese Super League. The Colombian striker left Atlético de Madrid just six months after his arrival to Spain and headed to Chinese side Guangzhou Evergrande for 42 million euros.
Despite the huge figures, his deal was not the biggest one this season in the Chinese competition. It was beaten by the 50 million euros transfer of Alex Teixeira from Shakhtar Donetsk to Jiangsu Suning. Players such as Ramires (Chelsea), Gervinho (Roma), or Fredy Guarín (Inter) also left top-level European teams to set out on a new adventure in China.
The inclusion of Sina Weibo provides you with stats about your presence on this platform and the value your partners and sponsors are getting through them. Apart from this, now you can sign in into Blinkfire using Sina Weibo in addition to Twitter and Facebook.
This is just the tip of the iceberg, and we have just started tracking sponsorship trends in and from Chinese teams and sponsors. As always, we will report back with interesting tidbits as we have them, especially on our Twitter and Facebook accounts – which we remind you to go follow now!