Blinkfire’s 5–4–3–2–1 is a weekly email that comes out every Friday. With all the cool information in the Blinkfire platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, insights, and more. Enjoy!
5 sports moments
It was hard to pick just five sports moments from this week considering all the events across the globe: Indy500, Monaco Grand Prix, Roland Garros, NHL Playoffs, NBA Playoffs, Champions League Final, and more.
Two of tennis’ best faced off in the quarterfinals of Roland Garros in what was a thrilling four set victory for the GOAT of the red clay — Nadal. One point we’re watching on repeat saw Nadal and Djokovic getting their steps and slides and drop shots and dinks in on the clay.
After winning LaLiga following one comeback after another in the Champions League, Real Madrid won their 14th European championship. Not only is Real Madrid the team with the most Champions League titles, but they also have more than double the titles than the next team on the list.
Last night, the Celtics and Warriors faced off in Game 1 of the NBA Finals. Steph Curry might have been on a terror, but Boston won pretty convincingly 120-108. The Celtics posted their final score graphic, in partnership with Arbella Insurance and Putnam Investments.
The champions of the Eurocup, Italy, and the Champions of the Copa América (Argentina) played Wednesday in ‘la Finalissima’. The ‘Albicelestes’ won 3-0 and their captain, Leo Messi, raised the trophy.
5. Sports teams & leagues celebrate the beginning of Pride Month
As we head into June’s Pride Month, teams took to social media to show their support, appreciation, and admiration for the LGBTQIA community, on and off the field.
4 May data points, powered by Blinkfire Analytics
May is done and dusted, but the data lives forever. We pulled some metrics to recap the month. Here’s four to get excited about.
Top 5 social networks based on average videos views per post.
Top 5 brands by engagement
Each month we pull brand data, categorized by sport. This week we’re showcasing the top 5 brands by engagement in racing, basketball, and soccer. Brands themes: yes, some brands are league sponsors (like in racing and basketball), but the majority of brand exposure comes from team brand sponsors — mainly from uniform brands and kit apparel makers.
3 articles to read
1. Inventory Lists: Prepare for Next Season — Blinkfire Analytics
The 2021-2022 season is over for many teams and leagues, which means the long-awaited, much-deserved off-season is here. While the off-season means no games and fewer practices for teams, a sports organization’s departments like partnerships, sales, and marketing are recapping the previous season and preparing for the season ahead.
2. ‘Baseball Players Don’t Dance?’ The Savannah Bananas beg to differ — The New York Times
TikTok choreography, dancing umpires, a ballet-trained first-base coach: This collegiate summer league team has amassed a following by leaning into entertainment. (We’ve also mentioned them one more in this week’s trends. They’re that good).
3. Gatorade drops NHL deal amid shift in sports sponsorship strategy — SportsPro Media
Gatorade, an NHL sponsor since 2006, opted not to renew its sponsorship deal with the NHL as part of a wider shift and strategy focus for the sports drink company. With more sports & nutrition beverage companies like Body Armor, Athletic Greens, and BioSteel gaining popularity it will be interesting to see who the NHL teams up with next.
2 social media accounts to follow
This is a new trend for us this week. With five-time Golden Glove winner entering the social media scene and a Sports Center Instagram Reel of a “dancing” baseball team, we have two must-follow accounts.
1. Derek Jeter
Former Yankee and baseball legend Derek Jeter may have been a little late to the social party, but he arrived with a bang. Jeter joined Twitter and Instagram on Tuesday, and as of today, Friday, he has close to 577K followers.
2. Savannah Bananas
We found our new favorite baseball team this week thanks to an Instagram Reel from Sports Center. The Savannah Bananas, who play in the Coastal Plain League, know how to bring the fun. They have dancing umps and choreographed, on-field dances. This Sports Center Reel of the Savannah Bananas dancing to Mason Ramsey hit “Before I Knew It” earned more than 3.7 million views.
1 insight to share
With the many, many data and insights in Blinkfire, we are giving you one insight every week to share — whether on social, at the water cooler, or on Zoom.
Global Ranking — Racing
We’re nearly a third of the way done with the F1 season, as Race #7 in Monaco happened Sunday. Here is Blinkfire’s Global Ranking from the start of the season through today, March 20 – June 3. Two teams have dominated thus far – Red Bull Racing (five wins) and Scuderia Ferrari (two wins).
Interested in learning more about Blinkfire Analytics and how you can power your social media, partnerships, and BI teams? We’re here to help — shoot us a note.
Want to get this email in your inbox? So do we! Subscribe today.