Blinkfire and Tyris TV partner as global solution in media measurement across broadcast platforms

Blinkfire, a leading software platform specializing in AI-powered sponsorship valuation, management, and marketing analytics, and Tyris TV, a prominent OTT solutions provider known for its AI and business intelligence expertise, announced a strategic partnership that will redefine the media landscape. By combining Blinkfire’s cutting-edge technology and analytics capabilities with Tyris TV’s advanced OTT solutions, the partnership offers tools and innovative strategies tailored to the needs of the sports and entertainment broadcasting industries. 

Leveraging each company’s combined strengths, Tyris TV and Blinkfire look to revolutionize how companies approach media valuation and measurement, delivering unparalleled value and innovation to broadcasters across the world. 

“Over the past decade, the broadcast sector has undergone radical transformation,” said Javier Oliver, Co-founder of Tyris TV. “Previously, the focus has been on ensuring the streaming quality and service stability. However, in today’s landscape, the broadcasters focus has shifted towards optimizing user engagement and monetization within an increasingly competitive market. Our partnership with Blinkfire offers a comprehensive solution for broadcasters seeking to transition into data-driven organizations, positioning them at the forefront of the streaming race.”

The integration of Blinkfire’s tech to measure media and sponsorship value across Tyris TV’s streaming platform is a key component of this partnership. By transforming data into actionable insights, broadcasters, rights holders, agencies, and brands will gain invaluable information for strategic planning purposes driven by analytics tailored for the sports and entertainment sector. 

Tyris TV boasts one of the industry’s most robust platforms, featuring comprehensive analytics dashboards covering content, user behavior, and consumption patterns. The partnership with Blinkfire enhances this offering by including media valuation and measurement across OTT platforms in one place, creating a unique offering of Tyris’ advanced streaming analytics with Blinkfire’s expertise in sponsorship technology, measurement, and evaluation.

“Our partnership with Tyris TV enhances the capabilities of both our platforms,” Blinkfire Co-founder and COO Juan Luis Hortelano said. “Tyris TV’s expansive audience and viewership data will now benefit from a valuation and measurement component powered by Blinkfire’s technology. We’re thrilled to work with such a great, innovative company to provide a unified, simplified solution to streaming measurement and value.” 

Through Blinkfire and Tyris TV’s partnership, broadcasters gain enhanced visibility into sponsorship performance, from brand exposure to viewer engagement metrics and the effectiveness of sponsorship activations. Ultimately, this empowers customers with deeper insights into the value of their content, enabling them to make informed decisions and optimize revenue generation strategies in an era when TV and OTT measurement presents complex challenges. 

Blinkfire works with teams, leagues, federations, agencies, and brands around the world, providing real-time sponsorship valuation, inventory management, and broadcast & OTT measurement. 

Tyris provides a complete and modular suite of solutions in the OTT space for leagues, federations and broadcasters around the world.

Both companies have an outstanding shared project portfolio for clubs from the most representative leagues, such as Serie A, LALIGA, Premier League, Ligue 1, Bundesliga, NBA or NHL, and broadcasters like Mediapro.

About Tyris TV
Tyris TV is a deep-tech company that offers broadcasters a cutting-edge suite of tools encompassing OTT, AI, and BI solutions. This suite provides globally tested UX/UI, comprehensive Big Data analytics, and AI modules for content recommendation and highlights extraction. Tyris provides flexible integrations within the broadcaster ecosystem to achieve improved operability. The firm has more than 10 years of experience, has worked with over 50 clients, and has served over 20 million users worldwide. For more information, please visit www.tyris.tv.

About Blinkfire
Blinkfire is a leading AI-powered sponsorship valuation, management, and marketing analytics platform to evaluate sports, esports, media, and entertainment sponsorships across social media, digital, broadcast, and Advanced TV. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams and leagues rely on Blinkfire’s real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars. For more information on Blinkfire, visit www.blinkfire.com.