Bad Bunny and the Importance of Trending Audio on TikTok

The first big TikTok audio trend of the year belonged to ‘Debí tirar más fotos’. The song by Puerto Rican singer Bad Bunny took over music platforms like Spotify, where it accumulated over 4.36 billion streams. It also went viral on social media, solidifying itself as a global phenomenon.

With over 75 million monthly listeners on Spotify, Bad Bunny has kicked off the year in the best way possible with the release of his sixth album, gaining over a million new followers. Currently, his fanbase exceeds 113 million followers on social media.

What can organizations learn from this phenomenon?

The ‘Debí tirar más fotos’ trend takes advantage of Bad Bunny’s song popularity and features iconic images of players and historic moments from teams. Leveraging nostalgia is an effective strategy, as it taps into fans’ emotions and strengthens their connection with the team.

When memories are evoked, fans are motivated to share the content, recalling those special moments they see reflected in the video. This generates more interaction and boosts the content’s visibility on social media.

Viral content, when strategically used as part of a marketing strategy, offers an opportunity to connect with the audience and expand reach. Incorporating trending audios, like Bad Bunny’s, not only boosts engagement and views but also helps reach new audiences. For sports organizations, adopting trending audios is an effective way to connect with users who may not be sports fans but value relevant and creative content on social media.

In this playlist, you’ll find examples of how different sports organizations have jumped on the ‘Debí tirar más fotos’ trend.

Key Takeaways for Leveraging Trending Audios

1. Monitor trends in real-time: Tools like Blinkfire Trends allow you to identify what content is going viral on platforms like TikTok. Staying up to date with the latest trends and adapting them to your social media strategy can provide a competitive edge in the saturated digital space.

   

2. Be quick: The success of content heavily depends on how fast you join the trend. Some trends last over time, while others have a short life, as brief as the length of videos, so timing your posts right is key to maximizing virality.
   
3. Adapt content to your audience: Using trending audio is important as it increases the chances of grabbing users’ attention. However, it’s essential for organizations to integrate it naturally into their feed, maintaining their essence and values. This ensures that both new and existing followers find the content interesting and aligned with the organization’s identity.
   
4. Use it on other platforms: Although trending audios originate on TikTok, their impact is not limited to that social network. This type of content also performs well on platforms like Instagram. Many organizations maximize their reach by posting the same content on both platforms or adapting the trend to each channel’s specific tone and format.
   
5. Increase organic visibility: Platforms like TikTok favor content using trending songs, which results in better post performance. This can improve both the visibility and relevance of content on social media.

As demonstrated by the first viral phenomenon of 2025, staying on top of trends not only helps an organization connect with its audience and improve social media performance but also expand its global reach with strategies based on short videos and relevant content for a new audience.

Stay Ahead with Blinkfire Trends

Blinkfire Trends provides the necessary tools to stand out in the ever-changing world of social media. From discovering content and benchmarking to identifying influencers and real-time tracking, Blinkfire Trends offers social media managers the essential insights to improve their strategies. With this innovative platform, brands, teams, and influencers can better navigate the digital landscape, optimize their content, and build meaningful connections with their audience. Whether it’s to boost engagement, grow your community, or outpace the competition, Blinkfire Trends is your ally.